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Shaping the Future of Retail with AI and Dynamics 365

by admin / February 05, 2024

Shaping the Future of Retail with AI and Dynamics 365

Retailers rely on technology to overcome obstacles like changing consumer preferences and complicated supply chains in an industry that is experiencing both expansion and upheaval.

As Dynamics 365 retail partner Business Experts Gulf LLC brings all the amazing Dynamics 365 solutions for the retail industry to help them benefit through technology. This blogs discusses how your organization can benefit with new AI capabilities and latest features of Dynamics 365. The retail future vision is highlighted by new Copilot capabilities for Dynamics 365 apps, in addition to solutions powered by Microsoft Cloud for Retail. These features include:

  • Microsoft Dynamics 365 Customer Insights transforms daily marketing workflows by offering retailers with AI-powered experiences.
  • Demand planning, procurement, and supply chain visibility can all benefit from the AI-powered recommendations provided by Microsoft Dynamics 365 Supply Chain Management.

Assisting stores in tailoring consumer interactions

Bringing a product to market involves a lot of moving parts, including specialized personnel, expensive outside firms, and separate apps for data analysis and content creation. It becomes a time-consuming and laborious effort to monitor optimization results since you have to find the right individuals with the right data and the proper application. These problems can lead to a fragmented consumer experience in addition to reducing the time to market and employee productivity for a campaign.

Dynamics 365 and Copilot

The new Copilot features in Dynamics 365 Customer Insights will revolutionize the way marketers handle projects and campaigns, making them more efficient, productive, and quick to bring products to market. These enhancements expand upon previous Copilot features, such as the capacity to develop content ideas, query customer data through natural language, and use next-generation AI to create customer groups and journeys.

Marketers have the option to begin their marketing project by either uploading an existing creative brief or expressing their campaign objective in natural language. The following steps are used to create the project board in Customer Insights: the short or prompt, linked organizational data, and prior campaigns. When it comes to creating and overseeing marketing assets, the project board unifies and simplifies all processes.

Marketing teams can see the campaign’s intended demographics and subsets on the project board, and they can also see Copilot’s suggestions for new demographics to target. By using an existing target group, marketers may save time and effort while still providing a more tailored experience for their customers by automatically creating a complementary customer journey.

With Copilot, you can create bespoke consumer journeys that include promotional emails and event invitations, among other personalized touchpoints.

Dynamics 365 Customer Insights and Typeface

From within Dynamics 365 Customer Insights, marketers can leverage Typeface’s enterprise-grade generative AI capabilities to create brand-authentic imagery across assets. This will supercharge tailored content for higher impact. Typeface also aids in coordinating the use of a centralized asset library’s themes, typefaces, and product images with the organization’s brand requirements.

Additional content curation, journey testing, and metrics monitoring will be delivered in the future to optimize campaigns; this is only the start. By streamlining end-to-end campaign management and increasing marketer productivity and return on investment (ROI), we hope that this new AI-first experience will revolutionize the way marketers work.

Construct a retail supply chain that operates in real time.

More supply chain efficiency, productivity, and innovation are within reach thanks to enterprise AI technologies that merchants can now easily access.

Microsoft Dynamics 365 helps businesses streamline their supply chains by delivering new innovations driven by Copilot to their customers through this open, flexible, and collaborative platform. This will allow them to better manage inventories, make quick choices, plan with flexibility, and decrease risk.

Enhancements to demand planning made possible by new Copilot features

The key to a successful retail operation is accurate demand planning, which in turn ensures that the correct inventory is available at the right time. With the addition of Copilot, new demand planning capabilities were introduced for Dynamics 365. These capabilities combine artificial intelligence (AI), machine learning (ML), and external signals (ES) to provide accurate demand predictions. This will be useful for planners in understanding the forecasting process and spotting outliers.

Planners will have more time for high-priority activities thanks to Copilot’s assistance with the mundane but necessary duties of creating demand review reports and making sense of complicated relationships across datasets using natural language interactions.

An improved, easier, and more natural experience for users is the result of the updated demand planning capabilities. With this newfound knowledge of the forecast’s generation process, planners may put more faith in it and use it more frequently. Retailers may boost their working capital and decrease surplus inventory with the latest demand planning skills.

Improved productivity and proactive disruption mitigation made possible by new Copilot capabilities

New Copilot features for Dynamics 365 empower supply chain teams to act on insights with conversational assistance while they are working. The supply chain as a whole and other cross-functional teams are able to work together more effectively and efficiently as a result, which boosts productivity and allows them to automate their operations even more.

There are also features that will increase inventory visibility and enable businesses to make more accurate order promises. This will greatly assist brands in elevating their consumers’ buying experiences.

Better still, a new copilot feature that facilitates more efficient procurement is currently available to all users. In order to make the best decision, procurement teams can efficiently and scalablely handle modifications to purchase orders and evaluate how those changes would affect production and distribution.

We hope that this blog will prove to be useful for Dynamics 365 users. To help you implement Dynamics 365 solutions for the retail industry or to know more about how Dynamics 365 can help your organization overcome various business challenges, contact experts at Business Experts Gulf LLC, a Dynamics 365 retail partner.