Restaurant operator Cravia centralizes and streamlines operations with Microsoft Dynamics 365
Headquartered in Dubai, Cravia is one of the fastest growing food and beverage (F&B) organizations in the region. With different brands and chains in its portfolio, Cravia needed to centralize its business processes and operations on a single platform. It streamlined its financial records and achieved more supply chain efficiencies by implementing Microsoft Dynamics 365 Supply Chain Management and Finance and Operations. Using Microsoft Power platform, Cravia also boosted its workflow efficiency and data visibility. With reduced manual processes, human error, and dependencies, the company now has more freedom to grow.
Since 2001, Cravia has served excellent food and offered world-class hospitality services in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). It serves millions through franchises of chains such as Cinnabon, Seattle’s Best Coffee, and others. “Cravia is focused on only one thing: providing high-quality food to our customers,” says Fahd Nazir, CIO at Cravia.
In 2021, Cravia was managing the different chains independently. This resulted in multiple challenges to manage finances, supply chain, and inventories, which slowed down processes across brands and offices. The team didn’t have sufficient visibility of procurement and human resources, making it challenging for management to track inventory and other resources or events. Lack of automation and business inefficiencies made scaling up a challenge, particularly when the demand for Cravia’s brands rose during the COVID-19 pandemic.
“We already had an enterprise resource planning (ERP) system in place, but it was not centralized. Different servers were producing different reports for various teams, and we had to recompile them,” says Nazir. “This took a lot of time. It was also important to have the necessary information readily available for all employees, especially those in our head office.”